Outreach and Marketing
Massachusetts Aquaculture Economic Impact Study
SEMAC staff worked with Umass Dartmouth Charlton College of Business, Center for Marketing Research graduate students Kevin Augusto and Glenn Holmes and their professor Dr. Nora Barnes to investigate the economic impact of the shellfish aquaculture industry in Massachusetts. A survey with 11 questions was mailed to all 334 aquaculture leaseholders in the state. One hundred and eighteen responded yielding a response rate of 35%. Similar studies in other states report response rates of less than 15%. Read the full report here: MA Aquaculture Economic Impact Study 2015
Alternative Shellfish Species Research Study
In 2014 SEMAC staff worked with the Umass Dartmouth Charlton College of Business, Center for Marketing Research to research the demand for alternative species of shellfish among wholesale shellfish dealers in Massachusetts. Five U
mass Dartmouth undergraduate students who are majoring in marketing worked with their professor Dr. Nora Barnes to develop a set of 12 survey questions. They then contacted over 100 wholesalers by phone. In December they presented the results to SEMAC. A copy of their report can be downloaded here: Wholesale dealer alternative species study-2014
Massachusetts Department of Agricultural Resources Commonwealth Quality Program – Aquaculture
SEMAC staff have been assisting the Massachusetts Department of Agricultural Resources (MDAR) develop a Commonwealth Quality Program for Aquaculture. Commonwealth Quality is a brand designed by MDAR that serves to identify locally sourced products that are grown, harvested and processed right here in Massachusetts using practices that are safe, sustainable and don’t harm the environment. Commonwealth Quality-certified growers, producers, harvesters and processors meet stringent federal, state and local regulatory requirements, and employ best management practices and production standards that ensure consumers receive the safest, most wholesome products available.
Marketing: Development of a Regional ‘Brand’: Cape Cod and Islands Cultured Shellfish
In an effort to maintain and possibly expand markets as well as maintain or improve prices, the Southeastern Massachusetts Aquaculture Center (SEMAC) has worked on the development of a regional identity for southeastern Massachusetts shellfish. This campaign is of interest to varying audiences from shellfish growers to connoisseurs.
TV Commercial for CCICS, 2005
Working with Dr. Nora Barnes, the Southeastern Massachusetts Aquaculture Center (SEMAC) created and aired a TV commercial to get the word out that shellfish from the Cape and Islands were available again.